Creating a web site from concept to launch




Challenge

As the new Web Content Director for Homecraft.com, I was hired to help publish unique content by top designers.  I determined to entice site visitors with how-to projects and encourage them to purchase the related products.

Solution

I included top designers to help support our brand. In addition to the credibility of their endorsement of our products, I obtained first rights to sell their new projects in book form on our site. This assured that our customers would see the latest ideas debut on our site, and provided Homecraft.com with an additional source of profit through its new book sales channel.

Success

Homecraft.com successfully launched in January and began shipping products by February. With the most sought-after home decorator projects and unique top-brand products, the site obtained 45K customers in its first month of operation. My content team even won a Webby Award (crafts category) for best online merchandising.