MATT JONES

668 El Cerro Blvd.    

Danville, CA 94526   

www.WebContentMgr.com

SENIOR WEB CONTENT STRATEGIST

CAREER HIGHLIGHTS

• Composed content for 30+ websites, mobile apps, searches, blogs, social nets, extranets/intranets for business, health, home, travel, money, arts, food, sports
• Mastered content management systems, style guides, information architecture tools, databases, usability tests, QA, and user-experience metrics
• Managed website content business plans, programs, and models, and led start-up website launches as well as corporate website redesigns for b2c/b2b
• Directed cross-functional staffs and freelance writers, strategy, schedules, budgets, production, client services, and performance goals
• Produced award-winning websites and presented web publishing best practices for board members and seminars

For project portfolio, writing samples, and client references, go to: www.WebContentMgr.com.

WORK HISTORY

eBay/PayPal websites

eBay, San Jose, CA

Principal Web Content Strategist, 2009 – present, covering social shopping

Provide site-wide content strategy:

• Define user experience content objectives  and resources to meet customer needs and business requirements for all site messaging, navigation, and organization
• Determine all user interface content elements supporting site architecture, page design, functionality, nomenclature, taxonomy, and SEO
• Develop content strategy, standards, processes, inventory, and options to integrate in-house  and acquired copy (new, repurposed, and co-branded materials)

• Compose and validate content in collaboration with information architects, designers, researchers, engineers, program managers, and business stakeholders

Senior Web Content Manager, 2007 – 2009, covering content applications

Provided editorial for client services:

• Managed mobile apps for iPhone, Android, and BlackBerry
• Devised merchant “Portable Storefronts” for Google
• Developed social networking badges for Facebook

NetClearly/Plutoz website, search engine, and magazine

NetClearly Media, Oakland, CA, 2006

Web Content Director, covering shopping, entertainment, communities, and lifestyles

Directed content for consumer website, custom search engine, and print magazine:

• Designed social shopping site, adding 12 channels and 225k members
• Managed users’ custom search engine and assembled 50,000-site directory
• Expanded writing team of nationally syndicated bloggers and freelance writers
• Repositioned magazine editorial direction and boosted circulation 35%

DCP custom publishing websites and magazines

DCP Inc., Walnut Creek, CA, 2003 – 2005

Publications Manager, covering entertainment, sports, health, food, home remodeling

Directed web/print project editorial, design, production, and distribution goals:

• Set strategy for 6 client websites, e.g., ACE Hardware, YMCA, Emerald Foods
• Produced e-newsletters and magazines for 4 Health Care West organizations
• Developed multimedia programs for client web + print marketing campaigns
• Managed baseball magazines and books for S.F. Giants and Oakland A’s

VentureLink and eSource websites

Silicon Valley Bank, Santa Clara, CA, 2000 – 2002

Web Communications Manager, covering financial services

Led strategy for SVB.com financial web & print publications for entrepreneurs:

• Created VentureLink and eSource investment sites; sold $2m in content licensing
• Developed custom financial websites for the bank’s top-funded clients
• Upgraded 300 pages of financial tutorials; raised content subs revenue 10%  
• Composed financial articles with internal team; saved $350k in vendor fees

Homecraft website

Craft Internet Inc., San Francisco, CA, 2000

Web Content Manager, covering home how-to projects and products

Directed content and team for e-commerce home decor plans, books, and products

• Composed 12 how-to décor channels; drew 60k pre-sold subscribers at launch
• Set web content standards; outdrew web traffic of content competitors by 20%
• Set site content merchandising objectives and advertorial strategy
• Negotiated content partnerships; raised revenue 15% via web and book licensing

Better Homes and Gardens website and magazine

Meredith Corp., Des Moines, IA, 1995 – 1999

Managing Editor, covering home decorating and remodeling

Developed editorial mission for integrated content of magazines, books, and websites:

• Developed BHG.com to promote home décor magazines; increased subs 25%
• Managed strategy for Creative Home magazine; doubled circulation to 485k
• Produced 6 titles for books division; prompted 20% boost in book sales 

All-Pro Sports magazines

MSC Publishing, Sparta, NJ, 1993 – 1995

Managing Editor, covering professional team sports

Launched series of five pro baseball and pro football special issues:

• Expanded newsstand sales 35%
• Increased ad client base by 25%

CONTENT CONSULTING

Provided content vision, strategy, and copy for freelance client projects, including:

• Healthcare: Covidien.com (2010)
• Social shopping: SmartyCard.com (2009)
• Social networking: Imbee.com (2008)
• Medical products: Stryker.com (2007)
• Regional news: Backfence.com (2006)
• Home décor: PBS.com (2005)
• Luxury lifestyle: Black Diamond Living magazine (2004)
• Entertainment: South Bay Accent magazine (2003)

KEY SKILLS

• Strategy: devise content programs for start-ups and corporations
• Writing/editing: compose articles, features, instructions, and blogs
• Innovation: create multiple web channels and e-marketing campaigns
• Management: lead freelance writers, house editors, and cross-functional teams
• Client relations: manage external and internal partners in content ventures
• Organization: set team project schedules, timelines, and effort levels
• Production: drive process and standards and assure accurate documentation
• Budget: manage production and staff budgets
• Analytics: conduct and evaluate website research and usability metrics

PUBLISHING AWARDS

• Custom Publishing Council: 4 Pearl awards for website editorial/design (2006)
• Direct Marketing Association: Webby award for website traffic generation (2005)

EDUCATION

• MA, English, Seton Hall University, South Orange, NJ
• BA, English, Kean College, Union, NJ